BACK-TO-ME Service Best Practice
when we develop new products for our customers we have but one aim: to give it our best. Below you will find a selection of the results of our best practice work.
We appreciate your interest: Business@CODE-No.com
Dr. Markus J. Krechting
CEO, CODE-No.com Frankfurt am Main
Selected reference projects (see below for details):
- Background: The German slogan of Norton, global leader for virus protection, is “Schützt, was Dir wichtig ist” (“Protecting what is important to you”). With the co-branded security label of Code-No.com, Norton underlines security and makes it physically concrete and tangible.
- Objective: Acquiring new customers among business travellers.
- Implementation: Security labels are handed out personally by cabin staff during flights in Lufthansa’s Business Class.
- Background: Being one of Germany’s largest insurance companies, ERGO offers clients additional security service: “Play it safe with ERGO”.
- Objective: Customer loyalty.
- Implementation: ERGO gives innovative insurable products in the form of labels as gifts to clients.
- Background: Lufthansa is one of the largest civil aviation groups operating internationally. With CODE-No.com, Lufthansa City Centres in 80 countries now offer good customers even more security with high-quality CODE-No.com products.
- Objective: Added-value service for premium customers to build customer loyalty.
- Implementation: In Lufthansa City Centres, good customers are offered a special added-value service in the form of co-branded key and luggage tags.
- Background: As an additional service, SIGMA, a world leader in top-of-the-range lenses, cameras and flash units incorporate CODE-No.com security labels as standard to camera lenses.
- Objective: Differentiation in the premium segment, building customer loyalty.
- Implementation: CODE-No.com security labels are included as standard with each Sigma camera lens in a mini-folder.
- Background: Samsung Electronics is the global market leader in the areas of high-tech electronics and digital media. The "back to me" service is integrated into the package of the top camera SAMSUNG NX10.
- Objective: USP for premium system cameras, differentiation via new premium service level.
- Implementation: The made-to-measure CODE-No.com security label is integrated into the top camera Samsung NX 10.